︎︎︎ Define and design the core story, tone of voice and visual identity.

Eshop, vibrator boutique, sextoy designer...
Growing at a fast and exciting rate, Klub Venus found themselves posing the question: where do we stand, and what do we stand for?

Melissa Hartelius founded Klub Venus with a real and honest intention: that pleasure should be universal. Because in today's world it's not: it’s a luxury. A privilege for the few and the lucky.  

Core story

Run and developed by smart, kind, and honest people of all backgrounds and identities. Klub Venus creates content and objects that educate, break down barriers and invite pleasure into communities, families and personal lives.  

How we experience pleasure is personal. How we achieve pleasure is personal. How (and with whom) we speak about pleasure is personal.
The identity of Klub Venus is pleasure without shame or guilt - whilst leaving space and room for those who have just entered the conversation.

A colourful, opinionated, and kind identity.
Just like the team behind it.

Project Management
Magda Markova

Julie Schiøtt

Story Direction
Sophie Gevind

Creative Direction
Stine Emil

Art Direction
Clara Lie & Melanie Njoh

Logo Design
Morgane Lambert

Line Bo & Sophie Gevind & Rebecca Wells

Motion & Visual Support
François Andrivet

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