FOLKS
STRATEGY, IDENTITY, WEBSITE
Folks is an ethical employment company for people of colour in the Danish service industry.
ASK ︎︎︎
Define and design the core story, tone of voice, visual identity and website.
Every day the people of Folks
serve and support kitchens and offices with the hands and hearts that keep their businesses flowing (and not spilling!).
serve and support kitchens and offices with the hands and hearts that keep their businesses flowing (and not spilling!).
Core story
Founded by immigrants, Folks in pursuit of better integration and social support for people of colour working in the service industry.
The identity is designed to reflect Folks's strong, opinionated and human mission - whilst also having practical, almost directive type elements, as part of the visual and spoken language.
︎︎︎ The arrow emphasises importance, direction and
opinion.
︎︎︎ Coffee & food is ethically and sustainably made.
︎︎︎ Folks pay and treat people with mutual respect.
︎︎︎ Coffee & food is ethically and sustainably made.
︎︎︎ Folks pay and treat people with mutual respect.
We designed, wrote and developed a simple website with a strong message.
Story Direction & Copywriting
Sophie Gevind
Visual Direction, Design & Development
François Andrivet
Proofreading
Daiva Friedmann
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